We Create People- And Pet-Approved Products
with the most responsible, effective, and high-quality ingredients available.
Perpetually innovating and delivering products people trust starts with fundamental considerations about every ingredient:
What purpose or benefit does the ingredient serve?
Have we considered the ingredient's environmental impact?
Does the ingredient work effectively and consistently?
Is the ingredient usage level reliably safe for people or pets?
Is the ingredient's quality high enough for our exacting standards?
Quality
Every ingredient, package, product, and process continually evaluated and improved.
Sustainability
Planet-focused from what goes into our products, how we make them, and the packaging they come in.
Innovation
Perpetually refreshing and reimagining products to address ever-changing consumer needs.
